The Vault
What an Effective Commercial Strategy Actually Looks Like in 2026
Revenue, marketing, and distribution must operate as one system.
The Difference Between Revenue Growth and Profit Growth in Hospitality
Profit is under pressure—here’s what’s really driving hotel performance
Why Most Hotels Underperform Despite Strong Demand
Revenue is up—but margins tell a different story. Let's uncover why.
The Future of Rate Fences – Dynamic Discounts, Geo Rates & Loyalty
The key to smart packages that will increase ancillary revenue while protecting overall rate integrity.
Blockchain in Hotel Distribution and Payments – Hype vs. Reality
A clear look at blockchain’s promise—and its limitations—for hotels.
5 Ways Chatbots Are Changing Guest Communication and Conversions
Let's dive into how AI chatbots turn guest chats into direct bookings.
How Local Partnerships Can Boost Your Hotel’s Marketing Reach
Your guide to turning local partnerships into powerful booking engines.
Mobile-First Booking Strategies for Today’s Tech-Savvy Travelers
Turn mobile booking engines into high-performing sales tools
Crafting an Effective Content Marketing Strategy for Hotels
How smart content strategies drive direct hotel bookings
Why Long-Term Revenue Management Strategies Are the Key to Hotel Success
Why long-term revenue strategy is the real driver of hotel profitability
The Role of Machine Learning in Personalized Guest Experiences
This is how machine learning is powering truly personalized hotel stays.
Video Marketing in Hospitality – What Works and Why
How short-form video turns scrolling travelers into bookers.
Using Influencer Marketing to Build Your Hotel’s Brand
Here's how hotels are winning with influencer strategy.
Hotel Channel Mix Optimization – When to Lean on OTAs vs. Direct Bookings
Where your bookings come from matters more than ever.
Year-in-Review – Celebrating 10 Years of PAG’s Journey
The hospitality landscape will keep evolving, and so will we.
Driving Last-Minute Holiday Bookings – Tactics for Independent Hotels
Capture December’s final booking surge.
Leadership Stories – Lessons From 10 Years of Building PAG
What ten years in hospitality taught us about leading with purpose.
How to Audit Hotel Distribution for Leakage and Rate Parity Gaps
Learn how to identify rate leakage and maximize direct bookings with a strategic hotel distribution audit.
Using Artificial Intelligence to Enhance Hotel Revenue Strategies
AI is no longer an option in hotel revenue management. Here's how modern hoteliers can enhance their strategy.
Best Practices for Handling Guest Complaints and Improving Hotel Reviews
Transform guest feedback into growth.
The Role of Sustainability in Modern Hotel Operations
Eco-smart moves for modern hotels lead to greater profits from purpose-driven hospitality.
Maximizing Revenue with Group Business – A Guide for Independent Hotels
Turn group demand into your hotel’s hidden profit engine.
Why Every Independent Hotel Needs a Consortia Partner
Partnering with Travel Consortia: Independent Hotels Can’t Afford to Ignore It
Building Stronger Hotel-Travel Agent Relationships in the Digital Age
Blend digital strategy with human connection for real results.
How to Build a Strong GDS Strategy to Win Corporate and Travel Agent Business
Turn your GDS presence into a corporate booking powerhouse.
Maximizing OTA Partnerships Without Losing Control of Your Rates
Grow direct bookings without sacrificing visibility.
Upselling Strategies to Increase Ancillary Revenue
Discover effective hotel upselling strategies that boost ancillary revenue and enhance guest experiences.
How to Leverage Competitive Data for Smarter Hotel Pricing in 2025
Here are the key elements in developing a hotel pricing strategy that maximizes revenue.
Mastering Demand Forecasting: Strategies for Better Hotel Revenue Planning
By leveraging historical data, external factors, advanced analytics, and segmentation, hotels can stay ahead of market trends and implement smarter pricing strategies.
Turning Social Media Followers into Loyal Guests
It's all about authenticity and strong storytelling.
The Psychology of Guest Reviews: How to Make Feedback Work for You
Strategies to enhance reputation & drive bookings.
Hotel Tech Stack 2025: Essential Tools for Modern Hospitality
Here are the must-have components of a modern hospitality technology ecosystem.
What does CRS mean to hotels?
Central Reservation System: Learn hospitality terms, grow your industry knowledge, and enable your hotel to thrive.
How to Create an Effective Hotel Marketing Plan
An 8-step guide to creating a hotel marketing plan. The key is to keep it simple, focus on your unique value, and listen to your guests.
Why Hotels Should Embrace Google Consent Mode
Google Consent Mode has transformed data privacy for hotels. Here’s a guide to help understand its importance and how to start implementing it.
Cyber Sales: YAY or NAY?
As holiday cyber sales grow in popularity, it’s up to hoteliers to decide if it will help hotel profitability or diminish it by considering these 5 factors.
Developing a Winning Black Friday and Cyber Monday Strategy
Your ultimate guide to a successful campaign. Learn when to start and where to allocate your hotel's digital marketing efforts.
Hotel Budget Season Do's & Don'ts From The Experts
Insights from our Distribution, Revenue Management, and eCommerce Marketing Advisors
The Case for Adopting Hotel Commercial Strategy
Why shifting from Revenue Maximization (RevMax) to a comprehensive Commercial Strategy matters.
RFP Season – Setting yourself up for a successful 2025
Every year in late August/early September Request for Proposals will start rolling through. Here we share what you can do to prepare.
There’s More to Hotel Revenue Management Solutions Than You Think
For revenue management solutions to be effective, these 4 components are essential to its success.
How to Shift Market Share During Need Periods Using GDS
Follow these steps to grow market share without price erosion during need periods.
Unlocking Hospitality Success: The Power of Third-Party Revenue Management
Five Reasons Why It Could Transform Your Hotel's Strategy
A deep dive into the Hotel Systems RFP
Before determining who should be involved the scope needs to be defined; such as whether the RFP is for a standalone property vs. city center vs. resort...
How to create channelized room and rate descriptions
Goal of room and rate descriptions is to convey what the product is and the competitive value of the product...
Can Your GDS Content Be Doing More Harm Than Good to Your Hotel?
Here we list out the pros, the cons, and what to do for optimal performance
The Crucial Role of RMS for Independent Hotels in Today's Market
Using a Revenue Management System for independent hotels cannot be overstated
Maximizing Asset Profitability: The Crucial Role of Understanding Client Acquisition Cost per Distribution Channel
Effectively Understanding Guest Acquisition Dynamics
Timely Commission Payments: The Cornerstone of Healthy Hotel-Consortia Travel Agent Relationships
Punctual Commission Payments as Pillars of Hotel-Consortia Success
The Domino Effect: How a Single Decision Can Disrupt Hotel Distribution Channels and Revenue
Navigating the Complex Landscape of Hotel Distribution Channels
Première Advisory Group Joins HEDNA to Elevate Hospitality Distribution
Commitment and Active Contribution to the Evolution of Hospitality Distribution
Enhancing Hospitality Excellence: Première Strategies for Distribution Channel Optimization
Revolutionize your Approach to Distribution Channel Optimization
How Rate Pricing Strategies Improve Hospitality Operations
Enhancing Operational Efficiency and Maximizing Profitability
Mastering The Basics: Unveiling The Booking Engine Fundamentals
Making The Most of Your Booking Engine
GDS Audit & How to Secure Consortia/Corporate Business Post-RFP Season
Benefits to Optimizating Your GDS Distribution Strategy
Optimizing Business Travel Segments: The Power of PAG Suite Reporting
Business Travel Report by Premiere Advisory, A Tool Designed With Your Sales Team In Mind.
Revolutionizing Hotel Revenue Management: The Power of Dynamic Pricing
Embracing the Future of Revenue Management
Unleashing the Power of Hotel Metasearch Marketing
5 Ways To Boost Direct Channel Performance
Première Advisory Group Heads to HITEC 2023: Embracing the Future of Hospitality Technology
HITEC 2023 Was a Success!
The Complex Relationship Between Hotels and OTAs: Frenemies in the Hospitality Industry
And How To Achieve a Balanced Distribution Blend
The Benefits of Embracing Technology to Meet Guest Expectations and Drive NOI
And How to Plan and Prepare for Your Hotel's Technology Evolution
Welcome Our Newest Team Member
Aaron Eschagary Joins Première Advisory Group as Area Director of Revenue Management
Première Advisory Group Names New Leader to Revenue Management Team
Gary Glodowski joins Première Advisory Group to expand partnerships and grow the commercial strategy team.
Première Advisory Group Wins Top Revenue Management Company for 2022
Awarded By Travel & Hospitality Tech Outlook.
Understanding Guest Acquisition Costs
Why independent hotels should think beyond ROAS to better understand profitability by channel.
COVID-19 Accelerates the Need For the Hotel Industry to Adopt GOPPAR
Learn how you can utilize GOPPAR to better understand your hotels profitability.
Why now is the perfect time to outsource your Revenue Management
With hotels hurting for cash-flow, it may be time to address the idea of hiring an outsourced Revenue Management team
How to keep rate parity and why is it important
Rate parity management is part of your daily life as a revenue manager – making sure that all channels/partners have the same rate at the same time...
How to best activate your direct booking channel
In a post-COVID world, every dollar counts. You need to get heads in beds, but it’s becoming challenging especially with your Competitive Set...
Coffee Chat: Premiere Advisory Group & NextGuest
Hotel distribution is constantly evolving. It can be difficult for hotel operators and management companies to stay on top of changes and opportunities. That’s where Premiere Advisory Group comes in.
