Performance and Growth: The GDS Audit

The Power of Dynamic GDS Content

In the hospitality industry, it's not uncommon to find leaders donning multiple hats, juggling a myriad of responsibilities. We often see hotel asset managers, general managers, directors of sales and marketing, and revenue directors managing everything from day-to-day operations to strategic planning. Amid the hustle, there's one activity that might not be top of your to-do list but promises significant benefits: an annual audit of your hotel's Global Distribution System (GDS) channels.

Overlooking the Goldmine

GDS channels serve as the backbone of your hotel's online presence, connecting you with travel agents and potential guests worldwide. They are the nexus between your hotel's offerings and potential customers, an intricate system of data and algorithms working behind the scenes to place your hotel in the spotlight.

Yet, a surprising number of hospitality professionals overlook the significance of regular GDS audits. Buried under other responsibilities, they miss the opportunity to fine-tune this crucial link between their offerings and potential clientele.

The Power of the Annual GDS Audit

A thorough audit of your GDS channels allows you to uncover opportunities and bottlenecks, contributing significantly to enhancing your hotel's revenue and profitability. How? Let's delve deeper.

1. Ensuring Accurate Representation: A GDS audit helps ensure that your hotel's features, amenities, and services are accurately represented across all channels. This accurate depiction aids in attracting the right clientele, reducing miscommunication, and enhancing guest satisfaction.

2. Performance Through Compelling Offers: Discrepancies in rates across different channels can harm your hotel's reputation and revenue. An annual GDS audit can help maintain compelling offers, ensuring your pricing strategy remains competitive and attractive to potential guests.

3. Analyzing Performance Metrics: Your GDS provides valuable historical insights about booking patterns, demand fluctuations, and market trends. A regular audit allows you to interpret these metrics effectively, providing a foundation for data-driven decisions that can boost profitability.

4. Improving Visibility: With constant changes in GDS algorithms, your hotel's visibility could be affected. An audit allows you to ensure optimal visibility, putting your hotel right where it needs to be – in the sightline of potential guests.

Make Room for GDS Audits

We understand the vast responsibilities that hotel leadership roles entail, and adding an annual GDS audit might feel like an overwhelming task. But consider it as an investment rather than an additional task, an investment that can enhance your hotel's revenue production and profitability.

Embracing the annual GDS audit as part of your strategic plan doesn't mean you have to navigate it alone. As leaders in the field, we offer tailored GDS audit solutions to ease the process. Our expertise allows us to perform comprehensive audits effectively and efficiently, providing actionable insights without adding to your responsibilities.

Remember, an annual GDS audit isn't just about checking a box. It's about unlocking potential, uncovering opportunities, and optimizing your path to prosperity. So, if you've been pushing the GDS audit to the bottom of your to-do list, it might be time to reconsider.

Lean on Us: Your Hotel GDS Channel Audit Experts

Regrettably, not all teams will possess the necessary time and resources to allocate towards an audit, even though it offers long-term advantages. This is where our team of Distribution Optimization specialists can step in and conduct our exclusive Hotel GDS Channel Audit. By availing our services, your team will receive valuable insights that can be acted upon to achieve favorable outcomes. Our clients have experienced a notable boost of up to 30% in GDS bookings by implementing our suggested recommendations.

Our comprehensive approach covers critical areas from property details to competitive benchmarking, giving hotels a competitive edge in the marketplace. Leverage our industry expertise and actionable recommendations to enhance revenue generation and overall success. 


Première Advisory Group is a trusted commercial strategy advisory group for the hospitality industry. We help independent and boutique hotels around the globe drive profitability through a unique approach that combines experts in Distribution & Sales, Revenue Management, eCommerce & Marketing, and Hotel Technology, so they can maximize revenue and increase market share. With offices located in New York and Paris, Première Advisory Group supports over 125 independent and boutique hotels across the globe and was recently awarded Top Revenue Management Company by Travel and Hospitality Tech Outlook

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