A Large Skyscraper In A City
Our Services We’re experts in distribution channel optimization and provide strategic sales, marketing, and revenue support. Learn More
A Large Body Of Water With A City In The Background
Clients & Partners From city-center hotels to full-service resorts, we’ve helped some of the best in the industry. See what they had to say. Learn More
A View Of 30 Rockefeller Plaza
Our Team We’re proud to maintain a focused team of experts — where every member is an MVP. Learn More
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WHAT WE DO

Maximize Revenue & Increase Market Share

We support hotel operators and management companies by assessing their distribution ecosystem to identify key revenue opportunities and provide personalized solutions.

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HOW WE DO IT

Our Approach

Our holistic approach follows a methodical process for identifying pain points across five pillars: Content, Distribution, Marketing, Sales and Revenue, and Technology.

DISTRIBUTION OPTIMIZATION

A healthy distribution mix provides the foundation for lowering client acquisition cost and raising your bottom line. We’ll set you on the path toward profitability.

REVENUE MANAGEMENT

We provide total revenue management, combining expertise in distribution, e-commerce, sales, and marketing to upgrade your hotel’s revenue performance.

PRE-OPENING AND BEYOND

Our experienced team will guide you through PMS and CRS implementation, database preparation, training, and timing in order to ensure a successful launch.

CLIENTS & PARTNERS

Working With Some of the Best in the World

All Clients
Client

Testimonials

"In 2020 Hard Rock International established a partnering with Premiere Advisory Group (PAG). Hard Rock sought experts in hospitality who possess advanced knowledge, skills and expertise in distribution, revenue management and sales.
The PAG team partnership exceeded our expectations due to the team’s pragmatic and hands-on approach. The PAG team is extremely knowledgeable, well connected and provides strategic recommendations with tangible benefits."
Alexis Remy
Vice President Revenue Management & Distribution, HARD ROCK HOTEL
Client

Testimonials

"We have worked closely with Premiere Advisory Group for over three years. PAG has been an incredible support to our properties with distribution issues and overall distribution strategy. Their contribution has certainly assisted us to maximize revenue and drive market share. PAG’s depth of knowledge is truly top-notch. The partnership is greatly valued."
April Storms
Corporate Director Sales & Marketing, SH HOTELS & RESORTS
Client

Testimonials

“We started our cooperation with Première Advisory Group in 2018, focusing on distribution related issues for some of our hotels. PAG became very quickly a fully integrated support desk able to help us in our overall distribution strategy.”
Louis Vanheusden
SVP Operations USA, WARWICK HOTELS
Client

Testimonials

“Our weekly interactions are always spot on, clear, and concise. The PAG team is fully dedicated and always focused on finding the optimal solution. The PAG contribution became even more important since our most recent CRS migration and past GDS marketing meetings. PAG has revealed itself over the time to bring a positive contribution in WHR’s approach to the distribution channels.”
Francis Bertrand
Director of Global Sales, WARWICK HOTELS
Client

Testimonials

PAG is more than another vendor. They are part of our team at SIXTY Hotels. Anthony, Daniel and Deborah are experts in the industry and often focus on multiple sources to help us build our revenue strategies. They are forward thinking, comprehensive and talk in everyday terms that even a novice can understand and absorb. Outsourcing can be scary and the need to check/double check the value they provide can be overwhelming requiring additional resources and manpower. This is not the case with PAG as they continually observe making recommendations that are in our best interest."
Edward Maynard
President, SIXTY HOTELS
Client

Testimonials

“Première Advisory Group helped PUBLIC through our pre-opening implementation strategies, assisting with technology vendors and relationships. They also assisted with jump-starting Consortia production through the implementation of travel-agent best practices and building marketing campaigns, all of which has helped immensely with our GDS performance.”
Michael Severino
Director of Revenue Management, PUBLIC
Client

Testimonials

“The team at Première Advisory Group has worked with Dream Hotel Group for nearly three years, offering guidance as we streamlined our brand under a master chain code. Première also provides sales and revenue support directly to our properties, meeting regularly to optimize strategy and identify new areas for revenue opportunity, leading to an increase in Consortia bookings of 30% YOY.”
Rabinder Pal Singh
Chief Financial Officer, DREAM HOTEL GROUP
Client

Testimonials

"PAG was first introduced to us for a general audit of Hotel Hugo. The audit was more comprehensive and detailed than I expected, exposing real revenue enhancing opportunities in areas nearly all hotels don't review, nor change on a regular basis. In a very short time period, the hotel was performing to double-digit improvements in nearly every distribution channel. We began incorporating them in different PR strategies as well as website redesign planning sessions. When the time came for the opening of our new hotel, Hotel Hendricks, to open, I immediately brought them on board as a partner in launching this hotel. The word "advisory" is the key part of their name.
Pablo Migoy
General Manager, HOTEL HUGO
In the Know

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