A Large Skyscraper In A City
Our Services We’re experts in distribution channel optimization and provide strategic sales, marketing, and revenue support. Learn More
A Large Body Of Water With A City In The Background
Clients & Partners From city-center hotels to full-service resorts, we’ve helped some of the best in the industry. See what they had to say. Learn More
A View Of A City
Our Team We’re proud to maintain a focused team of experts — where every member is an MVP. Learn More
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WHAT WE DO

Maximize Revenue & Increase Market Share

We support hotel operators and management companies by assessing their distribution ecosystem to identify key revenue opportunities and provide personalized solutions.

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HOW WE DO IT

Our Approach

Our holistic approach follows a methodical process for identifying pain points across five pillars: Content, Distribution, Marketing, Sales and Revenue, and Technology.

DISTRIBUTION OPTIMIZATION

A healthy distribution mix provides the foundation for lowering client acquisition cost and raising your bottom line. We’ll set you on the path toward profitability.

REVENUE MANAGEMENT

We provide total revenue management, combining expertise in distribution, e-commerce, sales, and marketing to upgrade your hotel’s revenue performance.

MARKETING & ECOMMERCE

Harness the power of your direct channel with our team of experts and bespoke solutions. Improve market share, increase profitability, and enhance your brand voice.

CLIENTS & PARTNERS

Working With Some of the Best in the World

All Clients
Client

Testimonials

“The team at Première Advisory Group has worked with Dream Hotel Group for nearly three years, offering guidance as we streamlined our brand under a master chain code. Première also provides sales and revenue support directly to our properties, meeting regularly to optimize strategy and identify new areas for revenue opportunity, leading to an increase in Consortia bookings of 30% YOY.”
Rabinder Pal Singh
Chief Financial Officer, DREAM HOTEL GROUP
Client

Testimonials

"EOS has worked with Première Advisory Group to provide unique insight into how to optimize sales distribution systems for the benefit of a property, providing thoughtful and deliberate recommendations to improve each systems performance to align with the identified commercial goals of the property. Première Advisory Group ‘s subject matter experts provide an additional layer of support to our commercial teams in the field, further supporting our best-in-class distribution capabilities."
Simon Mais
CEO, EOS HOSPITALITY
Client

Testimonials

"In 2020 Hard Rock International established a partnering with Premiere Advisory Group (PAG). Hard Rock sought experts in hospitality who possess advanced knowledge, skills and expertise in distribution, revenue management and sales."
Alexis Remy
Vice President Revenue Management & Distribution, HARD ROCK HOTEL
Client

Testimonials

"Hard Rock Hotel and Casino is extremely grateful to Première Advisory Group for their expertise and unwavering support in navigating the travel advisor space. We simply could not achieve our goals without them."
Danielle Babilino
Senior VP, Global Sales & Marketing, HARD ROCK HOTEL & CASINO
Client

Testimonials

"PAG was first introduced to us for a general audit of Hotel Hugo. The audit was more comprehensive and detailed than I expected, exposing real revenue enhancing opportunities in areas nearly all hotels don't review, nor change on a regular basis. In a very short time period, the hotel was performing to double-digit improvements in nearly every distribution channel. We began incorporating them in different PR strategies as well as website redesign planning sessions. When the time came for the opening of our new hotel, Hotel Hendricks, to open, I immediately brought them on board as a partner in launching this hotel. The word "advisory" is the key part of their name."
Pablo Migoy
General Manager, HOTEL HUGO
Client

Testimonials

"PAG is more than another vendor. They are part of our team at Public Hotels. Anthony, Daniel and Deborah are experts in the industry and often focus on multiple sources to help us build our revenue strategies. They are forward thinking, comprehensive and talk in everyday terms that even a novice can understand and absorb. Outsourcing can be scary and the need to check/double check the value they provide can be overwhelming requiring additional resources and manpower. This is not the case with PAG as they continually observe making recommendations that are in our best interest."
Edward Maynard
President, PUBLIC HOTELS
Client

Testimonials

"We have worked closely with Premiere Advisory Group for over three years. PAG has been an incredible support to our properties with distribution issues and overall distribution strategy. Their contribution has certainly assisted us to maximize revenue and drive market share. PAG’s depth of knowledge is truly top-notch. The partnership is greatly valued."
April Storms
Corporate Director Sales & Marketing, SH HOTELS & RESORTS
Client

Testimonials

“We started our cooperation with Première Advisory Group in 2018, focusing on distribution related issues for some of our hotels. PAG became very quickly a fully integrated support desk able to help us in our overall distribution strategy.”
Louis Vanheusden
SVP Operations USA, WARWICK HOTELS
Client

Testimonials

“Our weekly interactions are always spot on, clear, and concise. The PAG team is fully dedicated and always focused on finding the optimal solution. The PAG contribution became even more important since our most recent CRS migration and past GDS marketing meetings. PAG has revealed itself over the time to bring a positive contribution in WHR’s approach to the distribution channels.”
Francis Bertrand
Director of Global Sales, WARWICK HOTELS
Explore

A Word About Us

Blog
Blog

The Benefits of Embracing Technology

Meet Guest Expectations and Drive NOI

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Blog

Resolutions Every Independent Hotel M...

Set yourself up for success with these helpful tips.

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Blog

PAG Wins Top Revenue Management Company

Awarded By Travel & Hospitality Tech Outlook

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Blog

Performance and Growth: The GDS Audit

For hotels, the budget season is a crucial time to evaluate perform...

Blog
Blog

The Complex Relationship Between Hote...

How to achieve a balanced distribution blend.

Blog
Blog

Unleashing the Power of Hotel META Se...

5 Ways to boost direct channel performance.

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Blog

Optimizing Business Travel Segments: ...

The Business Travel Report offers invaluable insights that empower ...

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Blog

The Crucial Role of RMS for Independe...

Using a revenue management system for independent hotels cannot be ...

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Blog

Can Your GDS Content Be Doing More Ha...

Here we list out the pros, the cons, and what to do for optimal per...

Blog
Blog

Unlocking Hospitality Success: The Po...

Five Reasons Why It Could Transform Your Hotel's Strategy

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