Leadership Stories – Lessons From 10 Years of Building PAG
A Decade of Purpose, Resilience & Collective Leadership
Ten years ago, Premiere Advisory Group (PAG) began with a simple but powerful idea: hotels deserve clarity. In an industry shaped by complexity, shifting markets, and constant evolution, PAG set out to help owners and operators make smarter commercial decisions — decisions grounded in strategy, powered by data, and aligned with purpose.
A decade later, PAG stands as a trusted global partner across brands, independents, asset managers, and ownership groups. This milestone is not just a celebration of longevity — it’s a testament to the leadership, discipline, and shared commitment that shaped our journey.
1. Purpose Is the Anchor of Performance
In hospitality, metrics define performance — RevPAR, market share, total revenue contribution. But over the years, we’ve seen that the most successful hotels are the ones rooted in purpose. At PAG, our purpose has remained unwavering: to empower hotels to win commercially by aligning strategy, structure, and systems in the most competitive markets. Purpose influences how we advise, how we operate, and how we innovate. It ensures that every decision — whether for a boutique hotel or a global brand — is grounded in long-term value, not short-term noise.
2. Leadership Sets the Vision. A Great Team Brings It to Life.
PAG’s evolution has always been guided by strong leadership — by the clarity of vision, relentless work, and personal sacrifice required to build something from the ground up. But true scale is never built alone. Over the past decade, PAG grew because talented people chose to believe in the mission, challenge the status quo, and elevate the work. Their expertise transformed a founder’s vision into a collective force. This balance — strategic direction from leadership, amplified by a capable and committed team — is what enabled PAG to expand across verticals, deepen client partnerships, and become a trusted commercial advisor to the industry.
3. Resilience Comes From How You Show Up in the Hardest Seasons
Hospitality is cyclical — expansion, contraction, disruption, recovery. PAG’s defining growth moments came not during the highs, but in the most difficult seasons. While the industry pulled back, PAG pushed forward:
- Investing in new capabilities
- Expanding digital and distribution advisory
- Supporting clients through unprecedented uncertainty
- Building frameworks and systems that strengthened hotels for the long term
Resilience isn’t something you talk about — it’s something you practice. And practicing it forged PAG’s credibility.
4. Technology Enables. Strategy Leads.
From AI to advanced RMS, CRS, CRM, and digital platforms, technology is reshaping every touchpoint of the hotel business. But one principle has guided PAG since day one: Technology is not a strategy. Technology enables a strategy.
Hotels don’t outperform their competitors because they adopt every system; they win when technology aligns with commercial goals, complements team workflows, and drives measurable impact. PAG’s role has been — and continues to be — ensuring clients adopt innovation thoughtfully, not reactively.
5. Hospitality Is, and Always Will Be, Human
Systems, structure, and strategy are essential. But hospitality’s foundation is — and always will be — built on people. Guests remember how you made them feel. Teams thrive when they feel supported. Partners strengthen when trust is consistent. At PAG, this human-first philosophy guides how we lead internally and how we advise externally. Because commercial strategy is not just numbers — it’s relationships, communication, and alignment. Looking Ahead: Defining the Next Decade of PAG. Our first ten years built an advisory firm known for clarity, rigor, and results. The next decade will be defined by:
- Deepening commercial strategy oversight
- Expanding digital and distribution capabilities
- Strengthening partnerships with ownership, brand, and asset groups
- Scaling thoughtfully while maintaining our boutique agility
- Staying ahead of industry transformation with pragmatic innovation
PAG is entering its second decade with more momentum, capability, and conviction than ever before.
A Note from Our CEO
“PAG was built on vision, discipline, and perseverance — but what makes our company exceptional today is the team behind it. Their talent, resilience, and dedication transformed an idea into a decade of impact. As we enter our next chapter, we remain driven by one mission: to help hotels make smarter decisions in a world that’s only becoming more complex. The best is still ahead — and we will build it together.”
— Anthony Gambini, Founder & CEO, Premiere Advisory Group
