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A collection of hospitality news, how-to's, insights and more.

At Premiere Advisory Group, we are always learning so we can best support our clients' unique needs. As part of that, we bring to you carefully-curated and thought-out content around Revenue Management, Distribution Optimization, Marketing & Ecommerce, Pre-Opening & Grand Opening and Case Studies. Allow us to support you and your hotel as you, too, navigate the many nuances that come with being a part of the ever-changing hospitality terrain.

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The Liaison brings the latest news from PAG and the world of hospitality.

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Latest News

Latest News

There’s More to Hotel Revenue Management Solutions Than You Think

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Understanding Guest Acquisition Costs

Why independent hotels should think beyond ROAS to better understand profitability by channel.

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Resolutions Every Independent Hotel Marketer Should Embrace in 2022

Set yourself up for success with these helpful tips.

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COVID-19 Accelerates the Need For the Hotel Industry to Adopt GOPPAR

Learn how you can utilize GOPPAR to better understand your hotels profitability.

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How to Shift Market Share During Need Periods Using GDS

Follow these steps to grow market share without price erosion during need periods.

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How to best activate your direct booking channel

In a post-COVID world, every dollar counts. You need to get heads in beds, but it’s becoming challenging especially with your Competitive Set...

Revenue Management

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Developing a Winning Black Friday and Cyber Monday Strategy

Your ultimate guide to a successful campaign. Learn when to start and where to allocate your hotel's digital marketing efforts.

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The Case for Adopting Hotel Commercial Strategy

Why shifting from Revenue Maximization (RevMax) to a comprehensive Commercial Strategy matters.

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There’s More to Hotel Revenue Management Solutions Than You Think

For revenue management solutions to be effective, these 4 components are essential to its success.

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Unlocking Hospitality Success: The Power of Third-Party Revenue Management

Five Reasons Why It Could Transform Your Hotel's Strategy

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Can Your GDS Content Be Doing More Harm Than Good to Your Hotel?

Here we list out the pros, the cons, and what to do for optimal performance

Distribution Optimization

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Mastering The Basics: Unveiling The Booking Engine Fundamentals

Making The Most of Your Booking Engine

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GDS Audit & How to Secure Consortia/Corporate Business Post-RFP Season

Benefits to Optimizating Your GDS Distribution Strategy

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Optimizing Business Travel Segments: The Power of PAG Suite Reporting

Business Travel Report by Premiere Advisory, A Tool Designed With Your Sales Team In Mind.

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Cyber Sales: YAY or NAY?

Unlocking Travel Savings: The Digital Transformation of Cyber Sales this Holiday Season

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RFP Season – Setting yourself up for a successful 2025

Every year in late August/early September Request for Proposals will start rolling through. Here we share what you can do to prepare.