Investment – Bisou Crêperie

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Visit the restaurant website: Nested in the Passage des Panoramas, in the heart of the Grands Boulevards in Paris, Bisou gives a fresh look to a traditional cuisine. Goodbye checkered tablecloths and ubiquitous, obnoxious kitchen tiles.  The front store is simple and the inside decor is partly retro, partly inspired by Scandinavian design, with stylish tableware. A clean, refined yet cozy venue where you feel welcome to stop by anytime, inside or on the terrace. Long live the neo-crêperie! On the food side, a good crêpe, whether sweet or savory, starts with high quality products above anything else. That’s … Continued

Hospitality – Distribution Strategy

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Twenty years ago, travelers didn’t have many choices for booking hotel rooms. If you needed a room, you either booked directly through the hotel of your choice or worked with your preferred travel agent. But the growing prevalence of online travel agents has revolutionized how consumers search for and book hotel rooms. Today, hotels must strike a balance between enticing guests to book directly and maintaining a presence on an array of third-party booking sites. And, in the face of sluggish demand and slumping revenues, lowering the cost of acquisition is a top priority. The key to doing it all … Continued

Hospitality – Direct Bookings

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Getting guests to book directly on a hotel’s website rather than through an online travel agent (OTA) is a key challenge that hoteliers are gearing up to tackle in 2018. When OTAs first rose to popularity in 2008 during the economic downturn, hotels viewed them as saviors for their ability to fill hotel rooms that otherwise would have remained empty. Today, that view has shifted dramatically. Popular third-party search engines are raking in more bookings than ever and charging significantly higher commissions, too. In fact, momentum toward convenient aggregate websites has grown to such a fever pitch that in 2016 … Continued